Measure what matters

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OKRs: The Simple Idea that Drives 10x Growth.

Title: Measure what matters

Author: John Doerr

Year: 2017

Summary:OKR's, otherwise known as Objectives and Key Results, according to this book could be one of the key contributing factors to the success of some of the biggest and most influential companies, brands and people in the world. In 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They'd have to know when to pull the plug on losing propositions, to fail fast. And they needed timely, relevant data to track their progress--to measure what mattered. Doerr taught them about a proven approach to operating excellence that he learned in the 1970's as an engineer at Intel, where the legendary Andy Grove ("the greatest manager of his or any era") drove the best-run company Doerr had ever seen. At the core of this operational excellence were the OKR's. The benefits are profound. OKRs surface an organisation's most important work. They focus effort and foster coordination. They keep employees on track. They link objectives across silos to unify and strengthen the entire company. Along the way, OKRs enhance workplace satisfaction and boost retention. In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organisations. This book will help a new generation of leaders capture the same magic.

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