Pour your heart into it

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The Entrepreneur's biggest challenge: Reinventing yourself

Title: Pour your heart into it

Author: Howard Schultz and Dori Jones Yang

Year: 1997

Summary:Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time (1999), a business memoir by Howard Schultz, chronicles the journey of the Starbucks company from a single-store location in Seattle to its current worldwide presence. Pour Your Heart Into It opens with the story of Howard Schultz's childhood. He grows up in poverty in the Brooklyn projects with a father who never seems to catch a break. But Schultz dreams of great things, and a football scholarship to Northern Michigan University provides his escape from the cycle of poverty.

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The title Pour your heart into it spills from the top left hand corner diagonally into a cup of Starbucks coffee

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