The Entrepreneur's biggest challenge: Reinventing yourself
Title: Pour your heart into it
Author: Howard Schultz and Dori Jones Yang
Summary:Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time (1999), a business memoir by Howard Schultz, chronicles the journey of the Starbucks company from a single-store location in Seattle to its current worldwide presence. Pour Your Heart Into It opens with the story of Howard Schultz's childhood. He grows up in poverty in the Brooklyn projects with a father who never seems to catch a break. But Schultz dreams of great things, and a football scholarship to Northern Michigan University provides his escape from the cycle of poverty.
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