The lean startup

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How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses.

Title: The lean startup

Author: Eric Ries

Year: 2011

Summary:Learn the critical concepts of the Minimum Viable Product (MVP), cohort metrics, A/B testing, virality and startup pivots from the best in the business. Considered to be the business bible in the tech entrepreneurship community, The Lean Startup is a methodology for creating businesses that focus on identifying and focussing on what your customers actually want. By using concepts of rapid scientific experimentation for progress proof it enables you to launch earlier, to stay agile and pivot at smaller increments more often so that you don't waste time and money. Eric Ries defines a startup as an organisation dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage as it is for a group of seasoned professionals in a Fortune 500 boardroom. The Lean Startup approach fosters companies that are capital efficient and that effectively leverage human creativity, it offers entrepreneurs - in companies of all sizes - a way to continuously test their vision, to adapt and adjust before it's too late. Ries provides a scientific approach to creating and managing successful startups in an age when companies need to innovate more than ever.

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