A powerful beginning to understanding the habits that create our lives
Title: The Power of Habit
Author: Charles Duhigg
Summary:In this research driven book Charles Duhigg brilliantly breaks down what habits are and the impact that habits have on our lives. Whether that's as an individual trying to break or create new habits to lead a better life, businesses implementing marketing strategies that create buying habits, an organisation trying to develop better cultural and performance habits or governments and world leaders understanding the social habits that cause people to act the way they do in large societies. This book is the perfect introduction to anyone who wants to better understand the habits that they are aware of, and to start to identify the ones that they never knew had control of them.
Real world application
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