Now, for the first time, everyone has an opportunity to start a movement - to bring together a tribe of like-minded people and do amazing things.
Author: Seth Godin
Summary:Now, more than ever, if not for the first time in the history of humankind, everyone has an opportunity to start a movement. Do you agree? In this tightly, interconnected world, with the internet and the technology to be able to reach almost every single person on the planet, how could you not agree? Seth Godin, a guru of his time as both an entrepreneur and marketing genius brings forward the idea above, that you and everyone else has the ability to bring together a tribe of like-minded people and do amazing things. There are tribes everywhere, all of them hungry for connection, meaning and change. And yet, too many people ignore the opportunity to lead, because they are "sheepwalking" their way through their lives and work, too afraid to question whether their compliance is doing them (or their company) any good. This book is for those who don't want to be sheep and instead have a desire to do fresh and exciting work. If you have a passion for what you want to do and the drive to make it happen, there is a tribe of fellow employees, or customers, or investors, or readers, just waiting for you to connect them with each other and lead them where they want to go.
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