Awareness
Noise
Cass R. Sunstein, Daniel Kahneman, and Olivier Sibony
Anxiety
Talking to strangers
Malcolm Gladwell
Achievement
On the road less travelled
Ed Hajim & Glenn Plaskin
Arguments
Think again
Walter Sinnott-Armstrong
Abraham Lincoln
Team of rivals
Doris Kearns Goodwin
Business
The lean startup
Eric Ries
Sell Like Crazy
Sabri Suby
The ultimate sales machine
Chet Holmes
Biography
The Hard Thing About Hard Things
Ben Horowitz
Chemistry
How to Win Friends & Influence People
Dale Carnegie
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